Saron Paz

Johan Van Kuyckstraat 31
1067XG Amsterdam
The Netherlands

Givat Koach 4
66878 Tel-Aviv
Israel

saronpaz@gmail.com

Sarohm is a Studio for Experience Design

Ranging from products & objects to events and installations, We try to focus our efforts on creating a meaningful user experience.

We accept challenging commissions as well as initiate our own adventures. We enjoy collaborating with friends and new acquaintances.

We happily combine work & play. We like surprises, thrilled by restrictions and do our best to keep ourselves and the people around us fairly entertained.

Duty/Free

'To know how to free oneself is nothing; the arduous thing is to know what to do with one's freedom' Andre Gide

Duty/Free is a peek into the dynamic, authentic and autonomic creative process of the Sandberg Institute Applied Arts department students. where different backgrounds, disciplines, points of view and experiences meet. it is a union of microcosms, a celebration of free thinking and making. participants showcase their unique kind of freedom in their own specially designed space and visitors are invited to tour through, find their way and discover new wonders.

Duty/Free is also a tribute to the leaving head of the department Andre Klein. Under his wings some lucky students (including myself) could clear their own path, feel free and secure to speak and make their own mind and get the chance to boldly go where they have never been before.

Saron paz - curator

MisUse

object series

MisUse is a free exploration of the use of the objects that lay around us. while ignoring common manufacturer warnings and parental advisory i ventured into the guilty pleasure of MisUse. using small add ons i tried out different ways to extract devious fun out of innocent instruments.

Exhibited at Museum Waterland (NL) Ramat Gan Museum (IL)

follow the MisUse blog.

BETWEEN TWO EVILS, I ALWAYS PICK THE ONE I NEVER TRIED BEFORE.
—Mae West

HouseProud

A design meeting point

Inspired by the dutch window decorations I sought to find designers and families to match and redesign their street facing window.
Rethinking the window as a threshold between the private and the public gave both the designers and families the opportunity to explore new grounds and rethink their role the process and towards each other.
The outcome became an urban exhibition for people to roam through and review their surroundings.
An exhibition documenting the process was presented in a local art space and was also used as a meeting point for visitors and participants.

SUPPORTED BY GEMEENTE EINDHOVEN, 'YOUR-SPACE' AND THE VANABBE MUSEUM. PRESENTED DURING DUTCH DESIGN WEEK, 2008.

Press - DESIGN.NL.

SolidSilhouette

COLLECTIVE INSTALLATION

SolidSilhouette is an art installation inviting the audience to take part in a collaborative sculpture made of cardboardrd Silhouettes. People can come up to the SolidSilhouette station capture their image and instantly transform it into a laser cut Silhouette. after they are rewarded with their own cut out Silhouette they are invited to add it to the growing sculpture made of the increasing number of Silhouettes.

A ForReal Team project

COMISSIONED BY MUSRARA MIX FESTIVAL, JERUSALEM 2013.

Means to no End

DESIGN AS A TOOL FOR MEANINGFUL USER EXPERIENCE

Through following the complex relations between design, use and meaning the book presents experience design as an alternative and relevant paradigm for todays designers to explore.

Throughout the book different experiments are presented for readers to tryout and figure stuff out for themselves.

BOOK DESIGN BY RACHEL GRIFFIN OF EARNEST STUDIO.

Studio SAROHM enjoys creating scenarios in which by passers and distinguished guests can immerse themselves in an out of the ordinary experience.

amongst them are interactive exhibitions such as PIECE DE RESISTANCE in the Mediamatic Amsterdam, exhibition designs such as Duty/Free in the CBK Amsterdam and OUDE KERK Amsterdam. and also outdoor exhibitions like HOUSEPROUD on the streets of Eindhoven during DUTCH DESIGN WEEK and the MUSRARA MIX FESTIVAL that happens amongst the streets, private yards and houses of the Musrara neighborhood in Jerusalem.

MisChief

TOY SERIES

as part of the DareGround project i created a series of toys that challenge the so called innocence of children. through these toys kids can explore their malicious nature and play, break, tear and poke.

The Wear&Tear doll is created through tearing it apart and making it your own.

The DoDoDoll can be characterized by pining paper body parts to it.

The HitTheRoad toy car is made of porcelain so the user can chose how to play with it and the consequences of his actions.

all MisChief toy have been tested and proved to be loved by kids of all ages

MassMess

A limited edition

a series of household items up-cycled out discarded products that have been produced but never sold, reversing the production process from the unworthy many to the desirable few.

focusing on an alternative production process; organic like textures are constructed differently each time, thus offering a more expressive working experience replacing a classic industrial assembly line.

Depending on a limited amount of available materials we create collections, changing by the constant flow of available materials.

A COLLABORATION WITH DAVID KRINGS. SUPPORTED BY PANTAR AMSTERDAM. EXHIBITED IN XUZHOU MUSEUM OF ART, XUZHOU CHINA, 2010..

We know the price of everything but the value of nothing.
—Oscar Wild

ActionPainter

An extention of your body

The Action Painter application offers users an expressive creative experience. The inspiration for the painting act can be found in the tradition of action painting, attributed to Jackson Pollock. As in traditional action painting, the heart of the matter is the artistic act itself.

The application samples the phones movement and translates it to splashes of paint. The direction as well as the colour and size of the splashes are determined by the users hand movements.

The ActionPainter allows our smartphones to act as a a live paint brush and a tool for personal expression. While smartphones are already and extention of our identity, the ActionPainter also makes it an extension of the body.

COMMISIONED BY THE 'GOOGLE DIGITAL ART PROJECT'.

Tools used to be an extension of our body, a way to expand our physical limitations in order to widen our ability to express our wills and aspirations. In today's virtual world, as the gap between action and consequence is growing bigger, it's getting harder to be physically and emotionally involved in our actions.
—Saron Paz

ForReal Team

REALITY CHECK EXPERIMENTS

FoReal Team consists of Saron Paz, Tomer Daniel and Zvika Markfeld. Its a join effort to create new and creative platforms that link the virtual world with the physical reality. ForReal Team collaborates with artists, programmer and developers to experiment with new technologies and expose them to the public. ForReal projects include :
the show&Tell Glove, ActionPainter App, SiteSpecific interactions and SolidSilhouette installation

FoReal projects have been exhibited in Tel Aviv, Jerusalem, London, New york, Seoul and many more.

GuerillaGreen

GOING WILD

The GuerillaGreen Initiative is a call to join forces with nature in it's subtle fight against enforced 'world order' in the urban surroundings, to loose control, go wild, create diversity, color and break through.

during the opening of the TOLHUISTUIN seed balls (a self contained cluster of soil and different seeds) were spread by the public in a chaotic, fun manner using a catapult, a spinning 'pinata' & a water rocket.

In Zaandam We followed the journey of pit, the sunflower seed. Together with kids of all ages we followed pits dreams, dilemmas and wonderful adventures. The story of pit invites us to take an active part in helping pit along his way.

Through story, fantasy and active participation we tried to incorporate our ‘organic’ connection to the nature around us in our urban city lives.

A COLLABORATION WITH JOSE SUBERO, ILLUSTRATED BY KELLY DE MEYER, COMMISSIONED BY THE TOLHUISTUIN AMSTERDAM & GEMEENT ZAANDAM, 2009.

PièceDeRésistance

ABOUT OBJECTS & STORIES

PièceDeRésistance is an experience of objects and stories. Revolving around human resistance the exhibition creates an alternative for Museums and Historical Archives while at the same time gives a new meaning to narrative and story telling. The core of the exhibition is a growing archive of resistance artefacts of all ages, places and a variety sources (museums, private collectors, personal items) linked by a computer system to an online archive that entails the story behind each objects.

The audience is invited to contribute to the archive by investigating existing objects and stories or by adding stories and objects of their own to this uncensored free collage of humanity.

While inspired by the spirit of the www, PièceDeRésistance manages to add a personal touch and a tangible sentiment to the archive instead of leaving artefacts sealed from the publics touch like in virtual platforms as well as in other institutional archives.

PièceDeRésistance is meant to be a traveling archive that continues to collect objects and stories around the world and share its findings with a growing audience.

A COLLABORATION WITH MEDIAMATIC AMSTERTDAM, 2011

Saron Paz had the honor and absolute pleasure to share thoughts, questions and inspirations through lectures and public talks in venues such as PECHA KUCHA AMSTERDAM and IGNIGHT AMSTERDAM as well as fine art and design institutes such as the design masters deparment at H.I.T and MUSRARA art school.

Saron also conducts tailor made workshops such as MISUSE WORKSHOP with students from the SANDBERG INSTITUTE in collaboration with the VAN ABBE MUSEUM and a SweatShop workshop with PARTI AMSTERDAM

ThinkTank

A MODULAR SEATING ARRANGMENT

Peeling the initial cube unravels various seating arrangements and leaves behind a trail of 'left overs' which can be freely designed.

The balance between designed shapes and modular interpretation changes as the cube is unfolded.

Returning to the original cube requires an overall understanding of the designed structure.

A COLLABORATION WITH INBAL ZALMAN, DESIGNED FOR THE CONTEMPORARY DESIGN PAVILION, 'RIHUTIM' FURNITURE FAIR, TEL-AVIV 2005.

Redundant

925 STERLING SILVER OR 14 KARAT GOLD RING

A ring that leaves a precious useless leftover.

PRESS - the CARROTBOX.

InterCourse

A DINING EXPERIENCE

'The plate, representing private or public space, is part of the table ritual reflecting aesthetic and cultural values both individual and communal. The ritual is meant not only to satisfy our physiological needs, but reflect social custom and traditions. The series of plates exhibited here presents a multidimensional experience through the utilization of daily situations, casting them in a new order that fluctuates between the private and the public'.

DAVID KNAFO, CURATOR OF THE 4TH CERAMIC BIENNALE, ERETZ-ISRAEL MUSEUM, TEL-AVIV 2006

Show&Tell

A POETIC COMMUNICATION PLATFORM

A glove that translates sign language into text. The idea was initially conceived as an alternative communication platform for future wearable computers in order to bridge between the virtual textual and offline physical communication.

The use of sign language presents a poetic solution; taking a tool used today by communicatively disabled people and putting it to use in order to enable and enhance the communication skills of the rest of us.

A COLLABORATION WITH OLEG IMANILOV, TOMER DANIEL & ZVIKA MARKFELD. PRESENTED DURING GOOGLE DEVELOPERS DAY, TEL-AVIV 2011.

LetraSet

A PUBLIC STATEMENT

LetraSet allows the individual to regain influence on his surroundings. LetraSet is a template for people passing by to express themselves with, expose a simple message, to put a word out there.

On the street level a consul will be positioned which will control each letter individually. The light boxes will be positioned beside other publicly published massages - commercial, historic or other and will allow the public to have their own ‘piece of mind‘ that might be a personal massage of a bystander, a political statement or even a spontaneous reaction on the surrounding, whatever it may be it will be dynamic, up to date, democratic and will require the physical presence of the creator weather he be a permanent resident or a temporary passing by.

I chose to create a LetraSet of 5 letters since the average word length in English, French, Spanish and German is 5.4275 letters.

A PROPOSAL SUBMITTED TO THE NEON GENEVE COMPETITION , 2011.

Design is a tool for creating meaningful user experiences.
—Saron Paz

UserFriendly

A FALLDING CHAIR

A chair that 'demands your attention' and getting to know it better before you can comfortably sit on it.

EXHIBITED IN THE DMY DESIGN FAIR, BERLIN 2009. BAUHAUS-ARCHIV, BERLIN 2009.

The StoryStore

A SHOPPING EXPERIENCE

The Story Store explores the relationship between designer, product and consumer. How can we create an alternative buying experience. A more meaningful, involved and intimate connection between buyer and product.

selected designers create objects to fit in a box. The objects are then concealed within numbered boxes, the only means of communication between product and consumer being a short story written by the designer. The consumer can choose a story from the catalouge and buying into more than just an object...

EXHIBITED DURING DUTCH DESIGN WEEK, EINDHOVEN 2007. VAN ABBE MUSEUM, EINDHOVEN 2010. MEDIAMATIC, AMSTERDAM 2011.